The offer of integrated bundles of products and services is gaining importance in the modern economy. The aim of this paper is to identify the different strategic choices adopted by firms that provide integrated solutions (products-services) and to examine whether any these strategies provides specific advantages. We test a model of fit between the environmental requirements of the firm and the types of capabilities developed to provide integrated solutions. The model suggests the existence of four different strategies and also suggests that differences in fit between environmental variables and strategic choices partially account for performance differences among solution providers.
How to offer Integrated Solutions? A Classification of Providers Choices
CECI, Federica;
2007-01-01
Abstract
The offer of integrated bundles of products and services is gaining importance in the modern economy. The aim of this paper is to identify the different strategic choices adopted by firms that provide integrated solutions (products-services) and to examine whether any these strategies provides specific advantages. We test a model of fit between the environmental requirements of the firm and the types of capabilities developed to provide integrated solutions. The model suggests the existence of four different strategies and also suggests that differences in fit between environmental variables and strategic choices partially account for performance differences among solution providers.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
