Sfoglia per Autore
Understanding how message framing and companies’ trustworthiness determine the effectiveness of green marketing
2019-01-01 Pino, Giovanni; Peluso, Alessandro; Viglia, Giampaolo
An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and a vegan lifestyle
2019-01-01 Ghaffari, Mahsa; Rodrigo, Padmali; Ekinci, Yuksel; Pino, Giovanni
Make yourself at home: A deeper look at the affective bond in shared accommodation
2019-01-01 Pino, G.; Nieto, M.; Zhang, C.
Product touch in the real and digital world: How do consumers react?
2019-01-01 Pino, G.; Amatulli, C.; Nataraajan, R.; De, Angelis; M., Peluso; A. M., Guido
A methodological framework to assess social media strategies of event and destination management organizations
2019-01-01 Pino, Giovanni; Peluso, Alessandro M.; Del Vecchio, Pasquale; Ndou, Valentina; Passiante, Giuseppina; Guido, Gianluigi
Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets
2019-01-01 Pino, Giovanni; Amatulli, Cesare; Peluso, Alessandro M.; Nataraajan, Rajan; Guido, Gianluigi
Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising An Empirical Investigation
2019-01-01 Guido, G.; Pichierri, M.; Pino, G.; Nataraajan, R.
Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
2019-01-01 Peluso, A. M.; Rizzo, C.; Pino, G.
An extended model of Theory of Planned Behavior to investigate highly-educated iranian consumers’ intentions towards consuming genetically modified foods
2019-01-01 Akbari, Morteza; Fozouni Ardekani, Zahra; Pino, Giovanni; Maleksaeidi, Hamideh
Communicating the health value of extra-virgin olive oil: an investigation of consumers' responses to health claims
2020-01-01 Pichierri, Marco; Peluso Alessandro, M; Pino, Giovanni; Guido, Gianluigi
Luxury Consumption and Digital Marketing: New Solutions for Tourism Marketers
2020-01-01 Amatulli, C.; Pino, G.; Del Vecchio, P.; Pignatelli, S.
Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation
2020-01-01 Guido, G.; Amatulli, C.; A. M., Peluso; De Matteis, C.; Piper, L.; Pino, G.
Consumers' willingness to adopt genetically modified foods
2020-01-01 Fozouni Ardekani, Zahra; Akbari, Morteza; Pino, Giovanni; Zùniga Miguel, Angel; Azadi, Hossein
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth
2020-01-01 Amatulli, C.; De Angelis, M.; Pino, G.; Guido, G.
“(S)he so hearty” Gender cues, stereotypes, and expectations of warmth in peer-to-peer accommodation services
2020-01-01 Pino, G.; Zhang, C. X.; Wang, Z.
The interplay between health claim type and individual regulatory focus in determining consumers’ intentions toward extra-virgin olive oil
2020-01-01 Pichierri, M.; Pino, G.; Peluso, A. M.; Guido, G.
Framing green marketing messages for museums and art galleries: An empirical research in Italy
2021-01-01 Pino, G.; Peluso, A. M.; Pichierri, M.; Collu, C.; Guido, G.
Joint brand advertising for emerging heritage sites
2021-01-01 Can, A. S.; Ekinci, Y.; Pino, G.
Consumers’ motivations for adopting a vegan diet: A mixed‐methods approach
2021-01-01 Ghaffari, M.; Rodrigo, P.; Ekinci, Y.; Pino, G.
My place is your place”‐Understanding how psychological ownership influences peer‐to‐peer service experiences
2021-01-01 Pino, G.; Nieto-Garcia, M.; Zhang, C. X.
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