Sfoglia per Autore
Negative Word-of-Mouth about luxury goods. An empirical investigation of the role of guilt feelings
2019-01-01 Amatulli, C; De Angelis, M; Pino, G; Guido, G
Il marketing territoriale. Pianificazione e ricerche
2019-01-01 Guido, Gianluigi; Pino, Giovanni
Understanding how message framing and companies’ trustworthiness determine the effectiveness of green marketing
2019-01-01 Pino, Giovanni; Peluso, Alessandro; Viglia, Giampaolo
An extended model of Theory of Planned Behavior to investigate highly-educated iranian consumers’ intentions towards consuming genetically modified foods
2019-01-01 Akbari, Morteza; Fozouni Ardekani, Zahra; Pino, Giovanni; Maleksaeidi, Hamideh
A methodological framework to assess social media strategies of event and destination management organizations
2019-01-01 Pino, Giovanni; Peluso, Alessandro M.; Del Vecchio, Pasquale; Ndou, Valentina; Passiante, Giuseppina; Guido, Gianluigi
Product touch in the real and digital world: How do consumers react?
2019-01-01 Pino, G.; Amatulli, C.; Nataraajan, R.; De, Angelis; M., Peluso; A. M., Guido
Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets
2019-01-01 Pino, Giovanni; Amatulli, Cesare; Peluso, Alessandro M.; Nataraajan, Rajan; Guido, Gianluigi
Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
2019-01-01 Peluso, A. M.; Rizzo, C.; Pino, G.
Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising An Empirical Investigation
2019-01-01 Guido, G.; Pichierri, M.; Pino, G.; Nataraajan, R.
Communicating the health value of extra-virgin olive oil: an investigation of consumers' responses to health claims
2020-01-01 Pichierri, Marco; Peluso Alessandro, M; Pino, Giovanni; Guido, Gianluigi
Luxury Consumption and Digital Marketing: New Solutions for Tourism Marketers
2020-01-01 Amatulli, C.; Pino, G.; Del Vecchio, P.; Pignatelli, S.
Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation
2020-01-01 Guido, G.; Amatulli, C.; A. M., Peluso; De Matteis, C.; Piper, L.; Pino, G.
“(S)he so hearty” Gender cues, stereotypes, and expectations of warmth in peer-to-peer accommodation services
2020-01-01 Pino, G.; Zhang, C. X.; Wang, Z.
The interplay between health claim type and individual regulatory focus in determining consumers’ intentions toward extra-virgin olive oil
2020-01-01 Pichierri, M.; Pino, G.; Peluso, A. M.; Guido, G.
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth
2020-01-01 Amatulli, C.; De Angelis, M.; Pino, G.; Guido, G.
Consumers' willingness to adopt genetically modified foods
2020-01-01 Fozouni Ardekani, Zahra; Akbari, Morteza; Pino, Giovanni; Zùniga Miguel, Angel; Azadi, Hossein
Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers
2021-01-01 Jason Sit, K.; Pino, G.; Pichierri, M.
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
2021-01-01 Filieri, R.; Lin, Z.; Pino, G.; Alguezaui, S.; Inversini, A.
Consumer reactions to unsustainable luxury: a cross-country analysis
2021-01-01 Amatulli, C.; De Angelis, M.; Pino, G.; Jain, S.
Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy
2021-01-01 Peluso, A. M.; Pichierri, M.; Pino, G.
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