Public Values and Social Communication

In the Country system, the political-institutional level, the economic, cultural, social and media levels are strictly connected and interdependent. Their relationships are physiological when they retain their identity and function inde- pendent; they are pathological when they claim for submission and exploit and corrupt by using power or money. Recent laws are not helping innovation, but consolidating old rents. Spaces between information and communication skills are increasingly blurred. Social communication is not a sector of activities, it’s a value choice based on an extended, interdependent ethical awareness of all social system. Social system is guaranteed by the truth of information and by ethical values choices of communications.