On the social media the oral message is trasmetted together with the images provoking emotional reactions. The problem lies in the relationship between oral and written text, voice and image, hot and cold medium, focused by Aristotle and McLuhan. They seem to share some criteria for evalueting the dyna mics of the communication at the moment in which the forms of public debate have changed
Da Aristotele a McLuhan: oralità, scrittura e nuovi media
Francesco Berardi
2023-01-01
Abstract
On the social media the oral message is trasmetted together with the images provoking emotional reactions. The problem lies in the relationship between oral and written text, voice and image, hot and cold medium, focused by Aristotle and McLuhan. They seem to share some criteria for evalueting the dyna mics of the communication at the moment in which the forms of public debate have changedFile in questo prodotto:
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