Micronarrativas personales: recurso persuasivo en el discurso sobre el cambio climático de ONGs, instituciones y empresas

This study focuses on first-person narratives used as persuasive mechanisms in climate change discourse by three interest groups: NGOs, institutions and corporations. The corpus-based method adopted allows the identification of narrative microsequences that play an important role in the argumentative frameworks established in the texts. Results indicate that NGO discourse exploits the persuasive potential of narratives much more frequently and effectively, creating optimistic and pessimistic narratives: in the former, persuasion is aimed at making recipients become agents of change through empowering messages; the latter are narratives of denunciation, which - by focusing on the experiences of tragic heroes representing indigenous communities in narratives without positive outcomes - can discourage climate action.