DONATO, Carmela
DONATO, Carmela
DIPARTIMENTO DI ECONOMIA AZIENDALE
" I Feel Therefore I Decide": Effect of Negative Emotions on Temporal Discounting and Probability Discounting
2021-01-01 Calluso, Cinzia; Devetag Maria, Giovanna; Donato, Carmela
A Fluent Green Advertisement: The Effects of Visual Design on Consumers’ Eco-labels Evaluations
2022-01-01 Donato, Carmela
A matter of identity: Promoting plant-based food among meat-eaters through a common identity priming
2024-01-01 Donato, Carmela; Monsurrò, Luigi; Di Cioccio, Martina
A two-edged sword: Immediate and complementary responses to disgust
2017-01-01 Donato, Carmela; Miceli, Gaetano
An exploratory study on emotional consequents of visceral food pleasure
2024-01-01 Donato, Carmela; Monsurrò, Luigi
An investigation of the role of conspicuous consumption orientation and brand prominence in luxury brands’ communication
2019-01-01 Amatulli, Cesare; De Angelis, Matteo; Donato, Carmela
An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication
2020-01-01 Amatulli, Cesare; DE Angelis, Matteo; Donato, Carmela
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods
2024-01-01 Francesco Mazzù, Marco; Donato, Carmela; Marozzo, Veronica
Breaking Through Complexity: gli effetti di complessità visiva e concettuale sulla valutazione dei loghi
2011-01-01 Scopelliti, I; Miceli, G; Raimondo, M; Donato, C
Breaking through complexity: Visual and conceptual dimensions in logo evaluation across exposures
2014-01-01 Miceli, G; Scopelliti, I; Raimondo, M; Donato, C
Call it robot: anthropomorphic framing and failure of self-service technologies
2023-01-01 Maria Barone, Ada; Stagno, Emanuela; Donato, Carmela
Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses
2019-01-01 Amatulli, Cesare; De Angelis, Matteo; Donato, Carmela
Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson
2018-01-01 Adiguzel, Feray; Donato, Carmela
Disgust and preference for familiar brands
2021-01-01 Donato, C.
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents
2022-01-01 Pozharlev, Rumen; De Angelis, Matteo; Donato, Carmela; Rossi, Dario
Effective communication of plant-based foods: a case study analysis of Danish and Italian markets
2024-01-01 Donato, Carmela
Environmental and Social Sustainability in Fashion: A Case Study Analysis of Luxury and Mass-Market Brands
2020-01-01 Donato, Carmela; Buonomo, Antonella; De Angelis, Matteo
Exploring Gen Zers Attitudes Toward a More Sustainable Diet
2023-01-01 Donato, Carmela
Exposure to High Mastery and Vicarious Control
2013-01-01 Scopelliti, I; Botti, S; Donato, C
Feeling threatened by robots? The role of service failure on consumers’ service evaluations
2022-01-01 Maria Barone, Ada; Stagno, Emanuela; Donato, Carmela