We hypothesize and test in a series of experiments that observing masterful performances of others at specific activities will increase one’s perceptions of self-efficacy at those same activities. The exertion of control apparent in the masterful performance is vicariously experienced by the observers, and raises their expectations on their own ability to perform the same activity. This effect is moderated by the similarity between the observer and the performer. Our results are counterintuitive because they contradict the predictions of social comparison and contrast effect theories, which would predict that exposure to a masterful performance reduces, rather than increases, one’s perceived ability to perform the same activity.
Exposure to High Mastery and Vicarious Control
Donato C
2013-01-01
Abstract
We hypothesize and test in a series of experiments that observing masterful performances of others at specific activities will increase one’s perceptions of self-efficacy at those same activities. The exertion of control apparent in the masterful performance is vicariously experienced by the observers, and raises their expectations on their own ability to perform the same activity. This effect is moderated by the similarity between the observer and the performer. Our results are counterintuitive because they contradict the predictions of social comparison and contrast effect theories, which would predict that exposure to a masterful performance reduces, rather than increases, one’s perceived ability to perform the same activity.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
