IAIA, LEA
IAIA, LEA
DIPARTIMENTO DI ECONOMIA AZIENDALE
Agro-food products, places and online experientiality: the Brand-Land connection via Web
2015-01-01 Iaia, Lea; Cavallo, Federica
An interpretative model for the Web image analysis: the case of a wine tourism destination
2014-01-01 Fait, Monica; Cavallo, Federica; Maizza, Amedeo; Iaia, Lea; Scorrano, Paola
ARE CYNICS MORE SOCIAL NETWORK DEPENDENT? EXPLORING YOUTUBE AND FACEBOOK USAGE
2020-01-01 Za, Stefano; Ceci, Federica; Masciarelli, Francesca; Iaia, Lea
Azienda vinicola Candido: quando la tradizione è customer-oriented anche oltreoceano
2018-01-01 Iaia, Lea
BPP MALL: l’e-commerce per le PMI locali, da un’innovazione della banca del territorio
2018-01-01 Iaia, Lea
Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis
2022-01-01 De Luca, Francesco; Iaia, Lea; Mehmood, Asad; Vrontis, Demetris
Communicating the stakeholder engagement process: A cross-country analysis in the tourism sector
2020-01-01 Iazzi, Antonio; Pizzi, Simone; Iaia, Lea; Turco, Mario
Communities of practice and value co-creation: the motivational engagement system of the Italian consortia
2020-01-01 Fait, Monica; Scorrano, Paola; Iaia, Lea; Cavallo, Federica; Maizza, Amedeo
CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth
2019-01-01 Christofi, Michael; Thrassou, Alkis; Chebbi, Hela; Ahmed, Zafar U.; Grandhi, Balakrishna; Iaia, Lea
Cultural capital and online purchase of tourism services
2020-01-01 Quaglione, Davide; Crociata, Alessandro; Agovino, Massimiliano; Iaia, Lea
Da territorio a brand. Montalcino, Banfi e le traiettorie di crescita che innovano il settore vinicolo
2018-01-01 Iaia, Lea
Diagnosi della capacità competitiva delle PMI sui mercati internazionali: ideazione e sperimentazione di un software innovativo
2013-01-01 Iaia, L.; Maizza, A
Diagnosing the Competitiveness of SMEs on International Markets: Conception and Testing of an Innovative Software
2015-01-01 Iaia, Lea; Maizza, Amedeo; Cavallo, Federica
Do Social Media Engage Stakeholders Through SDGs Communication? Some Preliminary Results from a Cross-country Analysis
2021-01-01 Mehmood, A.; Hajdini, J.; Iaia, L.; Luca, De; F., Vrontis
Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio
2014-01-01 Iaia, L.; Fait, M.; Cavallo, F.; Scorrano, P.; Maizza, A.
Exploring the effects of Social Value on Social Network Dependence
2020-01-01 Za, Stefano; Ceci, Federica; Masciarelli, Francesca; Iaia, Lea
Family businesses, corporate social responsibility, and websites. The strategies of Italian wine firms in talking to stakeholders
2019-01-01 Iaia, Lea; Vrontis, Demetris; Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Cavallo, Federica
FAMILY VS NO FAMILY BUSINESS IN WINE IDENTITY COMMUNICATION
2017-01-01 Iaia, Lea; Fait, Monica; Scorrano, Paola; Cavallo, Federica; Maizza, Amedeo
How Italian Agrifood products communicate their authenticity? The Brand-Land link investigated on the web
2018-01-01 Iaia, Lea; Fait, Monica; Maizza, Amedeo; Cavallo, Federica; Scorrano, Paola
HOW TO BUILD A MOTIVATIONAL SYSTEM FOR SOCIAL INNOVATION THROUGH THE KNOWLEDGE SHARING? BEST PRACTICES FROM THE AGRIFOOD NETWORKS
2020-01-01 Scorrano, Paola; Fait, Monica; Iaia, Lea; Mastroleo, Giovanni