The literature about integrated solutions focuses on changes in capabilities and in organizational structure required to offer integrated. The phenomenon of integrated solutions can be analysed as a particular configuration of the product bundling strategy. This strategy consists in the practice of selling products and services together (Adams and Yellen, 1976). Because the product bundling represents the theory underpinning the offer of integrated solution, a complete understanding of the integrated solution is possible only if analyzed trough the theoretical lens of the product bundling. The purpose of this research is to obtain a deeper understanding of the capabilities and the changes in organization that underlie the offer of integrated solutions. The chief contributions of this paper are twofold: (i) analyse the rationales that push firms to offer integrated solution and (ii) investigate which kind of capabilities must be developed and managed by the firms. The IT sector has been chosen for this study because was the first sector that started the transition towards integrated solutions
Capabilities for integrated solutions: empirical evidence from the IT sector
CECI, Federica
2005-01-01
Abstract
The literature about integrated solutions focuses on changes in capabilities and in organizational structure required to offer integrated. The phenomenon of integrated solutions can be analysed as a particular configuration of the product bundling strategy. This strategy consists in the practice of selling products and services together (Adams and Yellen, 1976). Because the product bundling represents the theory underpinning the offer of integrated solution, a complete understanding of the integrated solution is possible only if analyzed trough the theoretical lens of the product bundling. The purpose of this research is to obtain a deeper understanding of the capabilities and the changes in organization that underlie the offer of integrated solutions. The chief contributions of this paper are twofold: (i) analyse the rationales that push firms to offer integrated solution and (ii) investigate which kind of capabilities must be developed and managed by the firms. The IT sector has been chosen for this study because was the first sector that started the transition towards integrated solutionsI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
