4 Contributo in Atti di Convegno (Proceeding)

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A Fluent Green Advertisement: The Effects of Visual Design on Consumers’ Eco-labels Evaluations

Through two studies we demonstrated that consumers are more likely to prefer eco-labels that present a visually complex design, able to evoke a clear meaning, using green colour, and that present textual information. Moreover, we demonstrate that these effects can be explained with the mediating role of perceptual and conceptual fluency. Additionally, we verify that these design factors similarly influence eco-label adoption, trust and product sustainability perceptions. Our results contribu...

The role of labels and color packaging on olive oil healthfulness evaluation

Consumers are increasingly interested in food healthfulness, especially for food products characterized by high unitary value, such as olive oil. In that sense, producers can use multiple certification labels in their food packaging to attract health-conscious, environmentally-concerned consumers and stimulate responsible and healthy consumption. However, previous research did not clarify which certification label is better perceived by consumers. Across two experimental studies, by focusing ...

Impulsive, but still positive: when a visceral food experience can contribute to psychological consumers’ well-being.

Previous literature has described visceral food experience as unitary and characterized by a negative valence in terms of consumers’ well-being. Through a qualitative approach the present work challenges this idea founding that visceral experiences can be also positive and able to improve consumers’ psychological well-being. These results contribute to both consumer behaviour and food literature and offer at the same time useful insights to food practitioneers

Social Economy Digitalization: A Systematic Literature Review

The issue of digitization is taking on a global reach and is becoming of vital importance for an increasing number of people and organizations. Technological and digital progress determines the opportunity and, sometimes, the need to collect, analyze and use the so-called "Big Data"; these can concern every aspect of daily life and the possibility of analysis is constantly evolving according to the methods and technologies used. The proliferation of data generated using digital technologies i...

Customer Experience Innovation and Design Thinking: A Systematic Literature Review

Recent academic marketing research has highlighted the importance of customer experience management following the recognition that customers judge experience quality, not just product or service quality (Lemke et al. 2011). Regardless, there seems to be a dearth of academic literature that focuses on innovating customer experiences as opposed to products or services. Design thinking in organizations is increasingly adopted across diverse fields as a means of innovating compelling offerings. T...

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