In this paper the set of customers who can buy an object is seen as a fuzzy subset of the universe of individuals. This fuzzy set is constructed by aggregating fuzzy sets generated by various features of the object and the weights assigned to these features by potential buyers. Various types of aggregation are considered, each in line with a particular type of customer.
Fuzzy arithmetic to analyze the propensity to purchase goods
MATURO, Antonio;ROSIELLO, MARIA GRAZIA
2010-01-01
Abstract
In this paper the set of customers who can buy an object is seen as a fuzzy subset of the universe of individuals. This fuzzy set is constructed by aggregating fuzzy sets generated by various features of the object and the weights assigned to these features by potential buyers. Various types of aggregation are considered, each in line with a particular type of customer.File in questo prodotto:
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