Le strade del vino in Abruzzo: una mancata occasione di promozione e sviluppo territoriale.

Wine Routes in Abruzzo: a missed opportunity for regional development and promotion The study of Wine Routes deals with a complex and multidimensional process of local development, including agricultural, tourism and ecological aspects of the territory. Wine routes internalize territorial values for several reasons: they express the systemic connections between places and players in the region; they are able to territorialize the image of quality and the typicality of wine industry (often acting as niche segment capable to represent the agricultural “made in” of the region); they contribute to preserve territorial identity and to prevent cultural homologation. Nonetheless, in Abruzzo the development process Wine Routes should have started have remained at a potential stage as a consequence of poor complementarity between public and private sectors, weak cooperation among wine producers, substantial inability of local stakeholders to share a common vision on strategic planning.