In the framework of Circular Economy, operating programs and strategies - such as the so-called “Landfill free” or “Zero- waste to landfill” programs - have been recently launched worldwide to stimulate companies to implement clear and stable sustainable policies and tools for the waste management. This article presents and discusses the experience gained by Aptargroup (Aptar), a leading corporation in the packaging industry, in the adoption of a “landfill free” internal regulation. The lesson learned from successful experiences can be useful for scholars and practitioners to understand variables, benefits and criticalities related to their application