This article describes the main role of bioplastics materials in the packaging sector considering their potential for enhancing the sustainability of production and consumption activities. With the aim of promoting the practical application of life cycle thinking approaches an tools, this study highlights the experience of Aptar Italia SpA in the eco-design - substitution of conventional plastics with bioplastics - for the production of Beauty + Home packaging products focusing on the principal activities concluded for qualifying these materials. The results obtained reveals the possibility to replace oil-based plastic with bioplastics, which have undergone technical certification. A preliminary assessment also highlights that this solution is capable of generating a reduction in the carbon footprint of the product considered.