This study analyzes the impact of ethical motivations, food safety and health-related concerns on purchasing intentions of habitual and less frequent consumers of organic food. A sample of 291 subjects was surveyed through a paper-and-pencil questionnaire and classified either as "regular" or "occasional" purchasers of organic food according to their buying frequency. Results show different determinants of intention for the two groups of subjects: ethical motivations affect the purchase intentions of regular consumers, whereas food safety concerns influence the purchase intentions of occasional consumers. Implications are discussed. © 2012 by The American Council on Consumer Interests.

Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food

Pino G.
;
2012

Abstract

This study analyzes the impact of ethical motivations, food safety and health-related concerns on purchasing intentions of habitual and less frequent consumers of organic food. A sample of 291 subjects was surveyed through a paper-and-pencil questionnaire and classified either as "regular" or "occasional" purchasers of organic food according to their buying frequency. Results show different determinants of intention for the two groups of subjects: ethical motivations affect the purchase intentions of regular consumers, whereas food safety concerns influence the purchase intentions of occasional consumers. Implications are discussed. © 2012 by The American Council on Consumer Interests.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11564/711427
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