This paper explains how the popular rhetoric uses the mythos for demonstrative purposes: defined by the ancient rhetoricians “image of reality”, mythos is excluded from the artificial world of declamation, whereas it has a widespread employ in political oratory: the pleasantness of a short story and the charm of symbolic and allusive language are able to grip a vast and not very educated audience, as Quintilian explains in the margin to the famous apologue of Menenius Agrippa
Il mito e la persuasione di massa
berardi francesco
2019-01-01
Abstract
This paper explains how the popular rhetoric uses the mythos for demonstrative purposes: defined by the ancient rhetoricians “image of reality”, mythos is excluded from the artificial world of declamation, whereas it has a widespread employ in political oratory: the pleasantness of a short story and the charm of symbolic and allusive language are able to grip a vast and not very educated audience, as Quintilian explains in the margin to the famous apologue of Menenius AgrippaFile in questo prodotto:
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