This paper uses an effective contextualisation of the images used in registered trademarks, to demonstrate how heuristic developments can go beyond the already-studied link be- tween material history and trademarks history (Hamilton 2009). It analyzes the meaning of a series of Italian trademark pictures with regards to the cultural environment which produced them and on which they impacted. It argued that those images played a role as indirect education factor as far as they strengthened stereotypes already promoted by in- stitutional racism.This contributes to a better understanding of the Italian colonial prej- udices in the 20th century (Gabrielli 2013; Labanca 2000; Triulzi 1999; Castelli 1998).

New sources of cultural history of education: Italian trademark pictures as vehicles of colonial prejudices during the Fascist era

Domenico Francesco Antonio Elia
2020

Abstract

This paper uses an effective contextualisation of the images used in registered trademarks, to demonstrate how heuristic developments can go beyond the already-studied link be- tween material history and trademarks history (Hamilton 2009). It analyzes the meaning of a series of Italian trademark pictures with regards to the cultural environment which produced them and on which they impacted. It argued that those images played a role as indirect education factor as far as they strengthened stereotypes already promoted by in- stitutional racism.This contributes to a better understanding of the Italian colonial prej- udices in the 20th century (Gabrielli 2013; Labanca 2000; Triulzi 1999; Castelli 1998).
File in questo prodotto:
File Dimensione Formato  
4026-Articolo-15117-1-10-20200701.pdf

accesso aperto

Descrizione: Articolo
Tipologia: PDF editoriale
Dimensione 785.94 kB
Formato Adobe PDF
785.94 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11564/730079
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact