Gender pay gap in professional sport: are we looking at the moon or at the finger?

Gender pay gap in professional sport is not a novelty, but in 2019 appeared to be a mediatic topic. Considering that sport is the only area in which differences are made, not for excluding, but for exalting specificities, we intended to answer the following research question: Can gender pay gap in professional sport be addressed as it is in any other working sector or are there some peculiarities to be considered? To answer our research question, we firstly run a bibliometric literature review and we compare the results arisen by the literature review with the ones obtained through a content analysis upon the grey literature of online media reports, We found that gender pay gap in professional sport cannot be addressed as in any other working sector. It should consider its specificities. In particular, we think that it is not the enactment of rules the best way to close the gap, but there should be firstly a strategy to proper promote female sport disciplines in order to increase interest thus having a larger audience, similar to the one that male tournaments have.