In this study, we focus on the main 20 Italian cities ranging from 10 years (2011-2020) to evaluate the linkage between digital implementation in city and tourism attractiveness at two different levels (local and organizational). First, we considered the spatial relationship between digital implementation in cities and tourism inflow (H1). Second, we considered the cities' organizational level by evaluating the impact of communications services (APP and cities' Websites) taken in places by each city on tourism inflow (H2). Finally, we also considered the cities' communications services as a moderator in the relationship between digital implementation and tourism inflow in cities (H3).
EXPLORING THE EXISTING RELATIONSHIP BETWEEN DIGITAL IMPLEMENTATION, COMMUNICATION SERVICES AND TOURISM INFLOW IN THE "SMART" (R)EVOLUTION IN CITIES
Filippo Marchesani;Francesca Masciarelli
2022-01-01
Abstract
In this study, we focus on the main 20 Italian cities ranging from 10 years (2011-2020) to evaluate the linkage between digital implementation in city and tourism attractiveness at two different levels (local and organizational). First, we considered the spatial relationship between digital implementation in cities and tourism inflow (H1). Second, we considered the cities' organizational level by evaluating the impact of communications services (APP and cities' Websites) taken in places by each city on tourism inflow (H2). Finally, we also considered the cities' communications services as a moderator in the relationship between digital implementation and tourism inflow in cities (H3).I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
