The Role of Intellectual Capital in pursing social value, during Covid19 Emergency: A case-study of Italian Red Cross Organisation

This research explores the role of IC management in Italian Red Cross Organization to face Covid19 crisis and support community well-being, according to the fourth stage of IC research (Dumay, 2013; Massaro et al., 2018). A case study has been adopted (Yin, 2003;2004) developing survey, semi-structured interview, and reports’ content analysis, using Nvivo12 software. The results identify a proactive role of IC action (Mouritsen,2006; Dumay,2009; Guthrie et al., 2012), through an improvement of its components (Johanson et al., 2001) and its ability to influence the ecosystem, supporting social impact, providing activities and services to community. The study offers theoretical and practical contributions: It contributes to IC literature about NPOs, that is still unexplored and dominated by studies focused, mainly, on theoretical framework and that needs to discover possible challenges or insights in managing the IC (Dumay,2009); contributing to fourth stage of IC literature, this study explores the relationship between IC in action and the value creation for the ecosystem.