Business creative processes are inevitably proceduralized, giving rise to routine innovation management phenomena. When the creative process becomes a procedure it is manifested as a medium. It turns into a “recombination program” of organization system languages. Through a process of “meme” recombination, governed by habitual practices, the change that occurs involves a transformation of values, products and services. When innovation is produced, the role of routine is not, as many might think, secondary: habit represents an important moment in the processes of generating competitive advantage and incremental innovation acceleration. This means that creativity contains a “systemic” value generated by its becoming procedure.
The Systemic Value of Creativity
DAlessandro S
2012-01-01
Abstract
Business creative processes are inevitably proceduralized, giving rise to routine innovation management phenomena. When the creative process becomes a procedure it is manifested as a medium. It turns into a “recombination program” of organization system languages. Through a process of “meme” recombination, governed by habitual practices, the change that occurs involves a transformation of values, products and services. When innovation is produced, the role of routine is not, as many might think, secondary: habit represents an important moment in the processes of generating competitive advantage and incremental innovation acceleration. This means that creativity contains a “systemic” value generated by its becoming procedure.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
