Paying homage to Elsa Schiaparelli’s iconic colour shade from the thirties, this contribution is dedicated to the most “shocking” of colours, pink, and its counter normative power. Instead of retracing its symbolic history, this paper aims to provide a critical reading on its systematic appearance in the daily news, to utilize it as a lens for understanding our perspective on our time, fashion and gender included. Valentino’s Pink PP Collection RTW/FW 2022, the public objection to pink face masks for the Italian Police in 2022, the Pantone’s election of Viva Magenta as the colour of the year 2023, are presented as recent case studies to illustrate this apparent supremacy of pink.
Reviewing the gaze on the most shocking of colours: pink as a marker of the darkest times
Virginia Spadaccini
2023-01-01
Abstract
Paying homage to Elsa Schiaparelli’s iconic colour shade from the thirties, this contribution is dedicated to the most “shocking” of colours, pink, and its counter normative power. Instead of retracing its symbolic history, this paper aims to provide a critical reading on its systematic appearance in the daily news, to utilize it as a lens for understanding our perspective on our time, fashion and gender included. Valentino’s Pink PP Collection RTW/FW 2022, the public objection to pink face masks for the Italian Police in 2022, the Pantone’s election of Viva Magenta as the colour of the year 2023, are presented as recent case studies to illustrate this apparent supremacy of pink.| File | Dimensione | Formato | |
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