Mogol e Battisti tra testo, modi di dire e comunicazione digitale

Mogol and Battisti’s lyrics belong to the collective heritage of our country. They have a multigenerational scope as they are known by their peer generation and by younger people, including the so-called Generation Z. This paper analyzes the popularity of a number of song titles and lines written by Mogol and Battisti that have entered common usage, not only in newspapers but also in everyday digital communication. Some of their common sayings are used in memes that can be defined as new communicative replicators.