Cultivating a Sense of Community in Value Creation Through Family Firms and Franchising

Family firms and franchising networks present a compelling intersection for studying how relational dynamics and intergenerational linkages contribute to value creation. Family firms, rooted in legacy and tradition, emphasize long-term goals and foster a sense of continuity that extends beyond purely economic objectives (Zellweger et al., 2013). Franchising networks, on the other hand, rely on collaboration and alignment of incentives between franchisors and franchisees to achieve scalability and sustainability (Combs et al., 2011). The convergence of these two models raises important questions about how familial values and community-oriented practices can be institutionalized to foster shared identity and collective success. This study explores how large franchisors, guided by family firm principles, leverage relational practices, intergenerational connections, and collaborative strategies to cultivate a sense of community within their franchise ecosystems. By examining the mechanisms through which familial values are transmitted and adapted, the research sheds light on the balance between continuity and innovation in organizational networks.