The impact of adopting artificial intelligence methodologies in enhancing the efficiency of tourism networks in rural areas in Tartous Governorate

This study examines the impact of adopting artificial intelligence methodologies on enhancing the efficiency of tourism networks in rural areas, with Tartous Governorate as a case study. It highlights the role of AI in improving decision-making, resource management, and tourism planning through the integration of big data analytics and network analysis models. The research emphasizes how AI applications contribute to developing tourism services, enhancing tourist experiences, and supporting sustainable tourism development. It also explores the potential of using advanced technologies to strengthen rural tourism systems and increase their overall performance.