Sfoglia per Autore
How Italian Agrifood products communicate their authenticity? The Brand-Land link investigated on the web
2018-01-01 Iaia, Lea; Fait, Monica; Maizza, Amedeo; Cavallo, Federica; Scorrano, Paola
Knowledge is necessary for success: The role of Social Axioms in influencing Social Network Dependence
2019-01-01 Za, Stefano; Ceci, Federica; Masciarelli, Francesca; Iaia, Lea
Management 4.0. Processi digitali e creazione di valore
2019-01-01 Iaia, Lea
THE VIRTUAL COMMUNITY’S MOTIVATIONAL SYSTEM TO ENGAGE FIRMS INTO SUSTAINABILITY STRATEGY. THE ITALIAN AGRIFOOD SECTOR
2019-01-01 Fait, Monica; Scorrano, Paola; Iaia, Lea; Cavallo, Federica; Maizza, Amedeo
CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth
2019-01-01 Christofi, Michael; Thrassou, Alkis; Chebbi, Hela; Ahmed, Zafar U.; Grandhi, Balakrishna; Iaia, Lea
Family businesses, corporate social responsibility, and websites. The strategies of Italian wine firms in talking to stakeholders
2019-01-01 Iaia, Lea; Vrontis, Demetris; Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Cavallo, Federica
HOW TO BUILD A MOTIVATIONAL SYSTEM FOR SOCIAL INNOVATION THROUGH THE KNOWLEDGE SHARING? BEST PRACTICES FROM THE AGRIFOOD NETWORKS
2020-01-01 Scorrano, Paola; Fait, Monica; Iaia, Lea; Mastroleo, Giovanni
MARKETING STRATEGIES AND HUMAN CAPITAL FLOW THROUGH CITIES: A THEMATIC ANALYSIS AND DIRECTIONS FOR DEVELOPING THE FIELD
2020-01-01 Marchesani, Filippo; Christofi, Michael; Iaia, Lea; Masciarelli, Francesca
TECHNOLOGICAL INNOVATIONS AND ARTIFICIAL INTELLIGENCE IN INTERNATIONAL MARKETING RESEARCH: A SYSTEMATIC REVIEW
2020-01-01 Iaia, L.; Christofi, M.; Vrontis, D.
ARE CYNICS MORE SOCIAL NETWORK DEPENDENT? EXPLORING YOUTUBE AND FACEBOOK USAGE
2020-01-01 Za, Stefano; Ceci, Federica; Masciarelli, Francesca; Iaia, Lea
Exploring the effects of Social Value on Social Network Dependence
2020-01-01 Za, Stefano; Ceci, Federica; Masciarelli, Francesca; Iaia, Lea
Cultural capital and online purchase of tourism services
2020-01-01 Quaglione, Davide; Crociata, Alessandro; Agovino, Massimiliano; Iaia, Lea
Communicating the stakeholder engagement process: A cross-country analysis in the tourism sector
2020-01-01 Iazzi, Antonio; Pizzi, Simone; Iaia, Lea; Turco, Mario
Communities of practice and value co-creation: the motivational engagement system of the Italian consortia
2020-01-01 Fait, Monica; Scorrano, Paola; Iaia, Lea; Cavallo, Federica; Maizza, Amedeo
The "walk" towards the un sustainable development goals: Does mandated "talk" through nonfinancial disclosure affect companies' financial performance?
2020-01-01 Phan, Ho-Tan-Phat; De Luca, Francesco; Iaia, Lea
Il ruolo delle strategie di marketing internazionale nello sviluppo delle smart cities: analisi tematica e indicazioni per gli sviluppi futuri
2021-01-01 Marchesani, Filippo; Iaia, Lea; Masciarelli, Francesca; Christofi, Michael
Do Social Media Engage Stakeholders Through SDGs Communication? Some Preliminary Results from a Cross-country Analysis
2021-01-01 Mehmood, A.; Hajdini, J.; Iaia, L.; Luca, De; F., Vrontis
Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda
2021-01-01 Christofi, Michael; Iaia, Lea; Marchesani, Filippo; Masciarelli, Francesca
THE INTERACTION BETWEEN NEEDS AND TECHNOLOGY IN THE HEALTHCARE INDUSTRY: A NETNOGRAPHIC STUDY OF AN ONLINE HEALTH COMMUNITY
2022-01-01 Hajdini, Johana; Iaia, Lea; Masciarelli, Francesca
Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis
2022-01-01 De Luca, Francesco; Iaia, Lea; Mehmood, Asad; Vrontis, Demetris
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