Nome |
# |
Le strategie digitali, file e4233f17-1664-2860-e053-6605fe0a460a
|
508
|
Il ruolo delle strategie di marketing internazionale nello sviluppo delle smart cities: analisi tematica e indicazioni per gli sviluppi futuri, file adb6aa66-be56-4073-9801-0e854c2326b6
|
257
|
Website ed esperienzialità, file e4233f17-16da-2860-e053-6605fe0a460a
|
137
|
Wine, family businesses and web: marketing strategies to compete effectively, file e4233f19-59d7-2860-e053-6605fe0a460a
|
110
|
The image attributes of a destination: an analysis of the wine tourists’ perception, file e4233f19-5a94-2860-e053-6605fe0a460a
|
46
|
Diagnosing the Competitiveness of SMEs on International Markets: Conception and Testing of an Innovative Software, file e4233f16-e4ec-2860-e053-6605fe0a460a
|
34
|
Keep dreaming: how personality traits affects the recognition and exploitation of entrepreneurial opportunities in the agritourism industry, file e06a9bda-8cfa-4933-af05-cc1935db6664
|
24
|
The "walk" towards the un sustainable development goals: Does mandated "talk" through nonfinancial disclosure affect companies' financial performance?, file e4233f17-a5c8-2860-e053-6605fe0a460a
|
24
|
Family businesses, corporate social responsibility, and websites. The strategies of Italian wine firms in talking to stakeholders, file e4233f19-5a96-2860-e053-6605fe0a460a
|
13
|
Wine, family businesses and web: marketing strategies to compete effectively, file e4233f16-d336-2860-e053-6605fe0a460a
|
11
|
Family businesses, corporate social responsibility, and websites. The strategies of Italian wine firms in talking to stakeholders, file e4233f17-5ba6-2860-e053-6605fe0a460a
|
9
|
Stakeholder engagement and SDGs: the role of social media in the European context, file e4233f19-1a42-2860-e053-6605fe0a460a
|
9
|
CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth, file e4233f17-a9dd-2860-e053-6605fe0a460a
|
8
|
Cultural capital and online purchase of tourism services, file e4233f17-5b2b-2860-e053-6605fe0a460a
|
7
|
The image attributes of a destination: an analysis of the wine tourists’ perception, file e4233f17-b24d-2860-e053-6605fe0a460a
|
7
|
Il Negroamaro sul web: le parole del vino che narrano il territorio, file e4233f16-cb8d-2860-e053-6605fe0a460a
|
6
|
Management 4.0. Processi digitali e creazione di valore, file e4233f17-17fb-2860-e053-6605fe0a460a
|
6
|
Wine web 2.0: digital communication and tourist netnography. Opportunities for new entrepreneurship, file e4233f16-cb87-2860-e053-6605fe0a460a
|
4
|
WINE WEB VALUE: WEB MARKETING STRATEGIES FOR FAMILY BUSINESSES, file e4233f16-cb8f-2860-e053-6605fe0a460a
|
4
|
La segmentazione della domanda enoturistica internazionale, file e4233f16-d334-2860-e053-6605fe0a460a
|
4
|
Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda, file e4233f19-0950-2860-e053-6605fe0a460a
|
4
|
WHAT WINE TOURISTS WANT? A NETNOGRAPHIC ANSWER, file e4233f16-ce71-2860-e053-6605fe0a460a
|
3
|
THE VIRTUAL COMMUNITY’S MOTIVATIONAL SYSTEM TO ENGAGE FIRMS INTO SUSTAINABILITY STRATEGY. THE ITALIAN AGRIFOOD SECTOR, file e4233f17-b2ab-2860-e053-6605fe0a460a
|
3
|
Knowledge is necessary for success: The role of Social Axioms in influencing Social Network Dependence, file e4233f17-beac-2860-e053-6605fe0a460a
|
3
|
Online Core Communication and Online Core Perception. Is There Convergence, file e4233f16-cb86-2860-e053-6605fe0a460a
|
2
|
Origin based agro-food products: how to communicate their experiential value online?, file e4233f16-cb89-2860-e053-6605fe0a460a
|
2
|
Image analysis e wine tourism destination: la prospettiva dell'enoturista, file e4233f16-cb8c-2860-e053-6605fe0a460a
|
2
|
Web communication e Experiential concept store per i tipici dell’agroalimentare, file e4233f16-cb8e-2860-e053-6605fe0a460a
|
2
|
IL SETTORE VITIVINICOLO PUGLIESE, file e4233f16-d2c8-2860-e053-6605fe0a460a
|
2
|
Wine web words: come i blogger comunicano i vini. Un confronto tra vino autoctono e vino internazionale, file e4233f16-d2c9-2860-e053-6605fe0a460a
|
2
|
INTANGIBLE ASSETS E ATTRATTIVITA’ NEI PROCESSI COMPETITIVI DELLE DESTINAZIONI TURISTICHE, file e4233f16-d981-2860-e053-6605fe0a460a
|
2
|
Diagnosi della capacità competitiva delle PMI sui mercati internazionali: ideazione e sperimentazione di un software innovativo, file e4233f16-d983-2860-e053-6605fe0a460a
|
2
|
Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio, file e4233f16-d984-2860-e053-6605fe0a460a
|
2
|
La ricerca e la valutazione dei mercati obiettivo, file e4233f16-d9cc-2860-e053-6605fe0a460a
|
2
|
FAMILY VS NO FAMILY BUSINESS IN WINE IDENTITY COMMUNICATION, file e4233f16-d9cd-2860-e053-6605fe0a460a
|
2
|
Agro-food products, places and online experientiality: the Brand-Land connection via Web, file e4233f16-e406-2860-e053-6605fe0a460a
|
2
|
Il pastificio Benedetto Cavalieri, file e4233f17-17fd-2860-e053-6605fe0a460a
|
2
|
Communicating the stakeholder engagement process: A cross-country analysis in the tourism sector, file e4233f17-a9e0-2860-e053-6605fe0a460a
|
2
|
Exploring the effects of Social Value on Social Network Dependence, file e4233f17-b62f-2860-e053-6605fe0a460a
|
2
|
Communities of practice and value co-creation: the motivational engagement system of the Italian consortia, file e4233f17-bea8-2860-e053-6605fe0a460a
|
2
|
Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis, file e4233f18-82ea-2860-e053-6605fe0a460a
|
2
|
Do Social Media Engage Stakeholders Through SDGs Communication? Some Preliminary Results from a Cross-country Analysis, file e4233f18-83c2-2860-e053-6605fe0a460a
|
2
|
The malevolent side of masstige consumers? behavior: The role of dark triad and technology propensity, file c2e9b41f-c9e0-48c4-9e88-691ff126ce54
|
1
|
Social Web Communication and CRM in the marketing strategies of wine enterprises, file e4233f16-cb8a-2860-e053-6605fe0a460a
|
1
|
An interpretative model for the Web image analysis: the case of a wine tourism destination, file e4233f16-cb8b-2860-e053-6605fe0a460a
|
1
|
Web communication e destinazioni enoturistiche: un modello di comunicazione, file e4233f16-ce6f-2860-e053-6605fe0a460a
|
1
|
Wine tourism destination image on the web: a comparison between conveyed and perceived communication drivers, file e4233f16-d2ca-2860-e053-6605fe0a460a
|
1
|
Le risorse immateriali nell’immagine delle principali destinazioni enoturistiche internazionali, file e4233f16-d982-2860-e053-6605fe0a460a
|
1
|
La comunicazione dei wine bloggers: autoctono vs globale, file e4233f16-d9ce-2860-e053-6605fe0a460a
|
1
|
Le strategie di Social-CRM: le potenzialità della social communication nel settore vitivinicolo, file e4233f16-d9cf-2860-e053-6605fe0a460a
|
1
|
How Italian Agrifood products communicate their authenticity? The Brand-Land link investigated on the web, file e4233f16-e408-2860-e053-6605fe0a460a
|
1
|
Azienda vinicola Candido: quando la tradizione è customer-oriented anche oltreoceano, file e4233f17-1666-2860-e053-6605fe0a460a
|
1
|
Pastificio Benedetto Cavalieri: la sapiente internazionalizzazione della tipicità, tramandata da quattro generazioni, file e4233f17-1668-2860-e053-6605fe0a460a
|
1
|
Da territorio a brand. Montalcino, Banfi e le traiettorie di crescita che innovano il settore vinicolo, file e4233f17-166a-2860-e053-6605fe0a460a
|
1
|
BPP MALL: l’e-commerce per le PMI locali, da un’innovazione della banca del territorio, file e4233f17-166c-2860-e053-6605fe0a460a
|
1
|
Liberrima: dove la cultura è un luogo con la porta sul web, file e4233f17-166e-2860-e053-6605fe0a460a
|
1
|
Il caso Brunello di Montalcino, file e4233f17-1746-2860-e053-6605fe0a460a
|
1
|
La Knowledge Sharing tra imprese e territorio per la creazione di uno sviluppo identitario sostenibile, file e4233f17-174e-2860-e053-6605fe0a460a
|
1
|
Il marketing in chiave Web, file e4233f17-17f6-2860-e053-6605fe0a460a
|
1
|
Il datawarehouse dell’Istat, I.Stat, file e4233f17-17ff-2860-e053-6605fe0a460a
|
1
|
Le indagini con Google Analytics, file e4233f17-1801-2860-e053-6605fe0a460a
|
1
|
ARE CYNICS MORE SOCIAL NETWORK DEPENDENT? EXPLORING YOUTUBE AND FACEBOOK USAGE, file e4233f17-b2a1-2860-e053-6605fe0a460a
|
1
|
MARKETING STRATEGIES AND HUMAN CAPITAL FLOW THROUGH CITIES: A THEMATIC ANALYSIS AND DIRECTIONS FOR DEVELOPING THE
FIELD, file e4233f17-f92e-2860-e053-6605fe0a460a
|
1
|
Totale |
1.298 |