Green value is a promising topic for future research. It is widely acknowledged the role of current crisis is not only economic and financial, but there is even an environmental crisis: it generally represents the failure of the traditional economic model. This traditional economic model called as “brown economy” was based on the really exploitation of natural resources, for too much long term considered infinite and the consequence was a bad behavior. It wasn’t been paid attention in human activities on the environment, society and quality of life. The green economy, instead, recognizes the limits of the planet, and even beyond, it emphasizes them as boundary line within which move the new economic model. It is based on a sustainable use of resources and a drastic reduction of the environmental and social impacts, in order to improve quality of life. The green economy should be seen as a new economic model tout court and it should not be regarded simply as the "green" economy. What are the correct activities in order to a new oriented change policies to move in a green and sustainability way in companies? In a climate of heightened public anxiety and growing concern, identifying and implementing more efficient and more accurate economic measures is an imperative of good governance. Ensuring competitiveness and future prosperity may be the ultimate opportunity for companies. Studies show that societies that support caring and caregiving enjoy improved economic success and higher quality of life. The main aim of this article is to offer a work in progress about an economic framework to analyze managerial evaluation and measurement concerning green economy's policies. By observation different companies interested in green changing, the aim is to offer the new proposal for a wealth indicator and monitoring. This is the new important strategy for this new commitment’s companies. Therefore, it is necessary to provide a process in order to change of organizational set-up, aimed to sharing a green vision. The comprehensive enhancement effort also needed of a wealth monitoring’s tool, about social and human effects. This methods should evaluate the return of investment both in processes than in green corporate culture. This paper also expresses a personal point of view, albeit well-grounded in theory and practice. The key challenge for green policies has been in the past and will be more so in the future to strengthen individuals' perception of the individual benefits to be gained from “going green” by adding more and stronger emotional values to green brands. Future green studies research should extend their analysis to the emotional motivations and benefits associated with environmentally responsible consumption behaviour.
GREEN VALUE AND SUSTAINABILITY: A PROPOSAL FOR A NEW WEALTH ASSESSMENT FRAMEWORK
IANNONE, BARBARA
2013-01-01
Abstract
Green value is a promising topic for future research. It is widely acknowledged the role of current crisis is not only economic and financial, but there is even an environmental crisis: it generally represents the failure of the traditional economic model. This traditional economic model called as “brown economy” was based on the really exploitation of natural resources, for too much long term considered infinite and the consequence was a bad behavior. It wasn’t been paid attention in human activities on the environment, society and quality of life. The green economy, instead, recognizes the limits of the planet, and even beyond, it emphasizes them as boundary line within which move the new economic model. It is based on a sustainable use of resources and a drastic reduction of the environmental and social impacts, in order to improve quality of life. The green economy should be seen as a new economic model tout court and it should not be regarded simply as the "green" economy. What are the correct activities in order to a new oriented change policies to move in a green and sustainability way in companies? In a climate of heightened public anxiety and growing concern, identifying and implementing more efficient and more accurate economic measures is an imperative of good governance. Ensuring competitiveness and future prosperity may be the ultimate opportunity for companies. Studies show that societies that support caring and caregiving enjoy improved economic success and higher quality of life. The main aim of this article is to offer a work in progress about an economic framework to analyze managerial evaluation and measurement concerning green economy's policies. By observation different companies interested in green changing, the aim is to offer the new proposal for a wealth indicator and monitoring. This is the new important strategy for this new commitment’s companies. Therefore, it is necessary to provide a process in order to change of organizational set-up, aimed to sharing a green vision. The comprehensive enhancement effort also needed of a wealth monitoring’s tool, about social and human effects. This methods should evaluate the return of investment both in processes than in green corporate culture. This paper also expresses a personal point of view, albeit well-grounded in theory and practice. The key challenge for green policies has been in the past and will be more so in the future to strengthen individuals' perception of the individual benefits to be gained from “going green” by adding more and stronger emotional values to green brands. Future green studies research should extend their analysis to the emotional motivations and benefits associated with environmentally responsible consumption behaviour.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
