Purpose - The food consumption has always received a lot of attention in the marketing literature as it tends to reflect and sometimes to determine the overall consumer behavior, being a faithful expression of the individual lifestyle. Nevertheless, less attention has been devoted to the young, whose food patterns have been mainly explored from a medical/nutritional perspective. This paper aims at analyzing how university students, that are a segment of young people, perceive and evaluate the quality of food and which attributes most influence their food choice and consumption.
Food habits and attitudes towards food quality among young students
Liberatore L.
;Casolani N.
;
2016-01-01
Abstract
Purpose - The food consumption has always received a lot of attention in the marketing literature as it tends to reflect and sometimes to determine the overall consumer behavior, being a faithful expression of the individual lifestyle. Nevertheless, less attention has been devoted to the young, whose food patterns have been mainly explored from a medical/nutritional perspective. This paper aims at analyzing how university students, that are a segment of young people, perceive and evaluate the quality of food and which attributes most influence their food choice and consumption.File in questo prodotto:
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