Protected Denomination of Origin (PDO) and organic certifications constitute nowadays an effective form of differentiation and can represent an important cues that guide consumer’s Quality evaluation. This paper investigates, through K-means cluster analysis, consumer attitude toward these certifications in extra-virgin olive oil Italian market. Three main clusters were identified: “Traditional consumers” (27.2%), “Healthy consumers” (32.4%) and “Indifferent consumers” (40.4%).
Perception Of Extra-Virgin Olive Oil Certifications: A Commodity Market Perspective
LIBERATORE, Lolita;CASOLANI, NICOLA;
2016-01-01
Abstract
Protected Denomination of Origin (PDO) and organic certifications constitute nowadays an effective form of differentiation and can represent an important cues that guide consumer’s Quality evaluation. This paper investigates, through K-means cluster analysis, consumer attitude toward these certifications in extra-virgin olive oil Italian market. Three main clusters were identified: “Traditional consumers” (27.2%), “Healthy consumers” (32.4%) and “Indifferent consumers” (40.4%).File in questo prodotto:
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