"Just in Time" Product Design: Case Study of a High-Customizable Chase Boat

The mega-yacht demand has had an exponential growth in the inter-national market in recent years. Consequently, the tender boats demand is grow-ing. At the same time, the introduction of new materials and new process tech-nologies have allowed the production system reorganization and optimization. So the designers have the opportunity to propose innovative design solutions characterized by a high level of flexibility and customization. This paper pre-sents the results of a research on "just in time" products, conducted by the Ar-chitectural Department of the "G. d'Annunzio" University of Pescara (Italy). In particular we propose a chase boat concept adaptable to different contexts and conditions of use, to illustrate the advantages given by: the use of flexible and customizable products (through the reconfiguration of the living space) accord-ing to the specific needs of the users; the correct sizing of the elements that make up the system; connection management; the “visual pleasantness” ob-tained with natural and artificial lighting of internal environments.