Previous literature has described visceral food experience as unitary and characterized by a negative valence in terms of consumers’ well-being. Through a qualitative approach the present work challenges this idea founding that visceral experiences can be also positive and able to improve consumers’ psychological well-being. These results contribute to both consumer behaviour and food literature and offer at the same time useful insights to food practitioneers

Impulsive, but still positive: when a visceral food experience can contribute to psychological consumers’ well-being.

Donato Carmela
2022-01-01

Abstract

Previous literature has described visceral food experience as unitary and characterized by a negative valence in terms of consumers’ well-being. Through a qualitative approach the present work challenges this idea founding that visceral experiences can be also positive and able to improve consumers’ psychological well-being. These results contribute to both consumer behaviour and food literature and offer at the same time useful insights to food practitioneers
978-88-943918-8-6
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11564/794491
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