Does a positive attitude toward technology enhance job search self-efficacy? The role of gamification.

Aim/Purpose This study explores university-to-work transitioners' perceptions towards innovative talent attraction and selection methods, emphasizing the role of gamification. Specifically, it examines how predisposition towards gamified selection procedures mediates the relationship between positive attitude toward technology and job search self-efficacy, providing insights into how digital tools can facilitate a more efficient and empowering transition to work. Background Recruitment and selection processes have undergone a profound transformation, redefining access to the labor market and influencing talent acquisition strategies. Methodology Applying Social Cognitive Theory and Technological Acceptance Model (TAM), an empirical survey was conducted with a sample of 144 close-to-graduation students to investigate the relationships between job search self-efficacy, positive attitude towards technologies, and predisposition towards gamification in selection processes. Contribution This study contributes to understanding the evolving job search landscape, highlighting how gamification can enhance job search self-efficacy among younger generations. Findings Findings suggest that the predisposition towards gamification mediates the relationship between positive attitude toward technology and job search self-efficacy. Individuals with a positive outlook on digital technology are more likely to engage with innovative selection approaches, such as gamification, which in turn enhances their confidence in navigating the job search process. Recommendations for Practitioners These findings reinforce the challenge for organizations to integrate digital tools and gamification strategies in their selection procedures which foster in job candidates a shift from a positive attitude towards digital technology to practical competencies for employability. Impact on Society This underscores the importance of digital readiness in shaping employability outcomes for younger generations and their sustainable transition to work. Future Research Future studies might examine how individual differences—such as digital readiness or prior experience—affect the impact and accessibility of gamified interventions in employment-related contexts.